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Analytics

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All features

Your ads see every lead

Events go to Meta and TikTok from the browser and from the server, and to Google Ads as a conversion. The ad account learns from real orders.

Events for the whole funnel

A page view, interest in the product, a press of “Order” and a lead. When the order is bought out, a Purchase with the amount goes to the ad platform.

  • Nothing to paste into code: the pixel ID is enough
  • Purchase can be sent on buyout, already on confirmation, or not at all
  • The product's price and currency travel with the event
  • PageViewOpened the page
  • ViewContentLooks at the product
  • InitiateCheckoutPressed “Order”
  • LeadSent a lead
  • PurchaseOrder bought out

From the server, past ad blockers

An ad blocker stops the pixel in the browser. The event from the server gets through. Both carry the same lead id, so the platform counts them as one.

  • Meta Conversions API and TikTok Events API
  • In Google Ads the conversion goes with the phone for enhanced conversions
  • If a platform stops accepting events, you get an alert
BrowserBlocked
Tersby serverAccepted
One id for both events: event_id = cm8f3a…

Tags aren't lost on the way

A buyer came from an ad, opened the reviews, came back and ordered. UTM tags and click ids are remembered for a day, so the lead arrives with its source.

  • A link builder with ready parameters for Facebook, TikTok and Google
  • fbclid, gclid, ttclid and the sub1, sub2 and further parameters are kept with the UTM tags
  • Macros a platform didn't fill in never reach your reports
drill.tersby.app/?utm_source=facebook&utm_campaign=bosch_x4&utm_content=video_2&fbclid=IwAR2xK7…
Tags are remembered for a day: a lead finds its source even when it was sent after browsing the site.
facebook / bosch_x464 leads
tiktok / spark_ads31 leads
facebook / retarget12 leads
A sample report by source

Settings live on the ad account

The pixel, tokens and conversions are set once on the ad account. Its sites pick them up, and a single site can have its own.

  • You see when the last event went and how it was received
  • The account's status in Meta: active, under review, disabled
  • Spend from the Marketing API for the cost per lead

And also

Google Tag Manager

Your own container for an ad account or a single site, when you need extra tags.

Domain verification

A domain is verified for Facebook and Google with one DNS record, for all its sites.

No code

Pixels are connected in the settings. Nothing goes into the template.

Purchase with an amount

The sale amount from the CRM or from the lead's card goes into the Purchase event.

A site's own pixel

If one site belongs to a different ad account, it gets its own pixel and token.

An alert on failure

A token expired or the platform rejects events: a message arrives in Telegram.

Your first site can go live today

Signing up is free. You can look around and browse templates before choosing a plan.