Leads by campaign and ad Visits and leads are broken down by UTM tags: source, campaign, ad. Countries, devices and browsers sit next to them. For a site, an ad account or the whole organization Ready periods and your own date range The Visitors section: who came, on what and from where SourceLeadsConversion facebook / bosch_x4646.1% tiktok / spark_ads314.4% facebook / retarget_7d129.8% google / search95.2% Sample data
The funnel shows where buyers leave Opened the site, pressed “Order”, started the form, sent a lead. Many presses and few leads: the form is the problem. Few presses: the offer is. Only people who did something on the page are counted Bots, ad reviews and link previews are left out There's a funnel for every site and for all of them together 0Visitors 25.2%0Pressed “Order” 52.0%0Started the form 46.2%0Sent a lead Sample data
Spend, cost per lead, approval and buyout Spend is pulled from Meta or entered by hand. Order statuses from the CRM give approval and buyout rates, and sales against spend give ROI. Sales add up in your company's currency: pick one, or let it follow your sites' prices Cost per lead is shown right in the site list In the morning, yesterday's results arrive in Telegram $1,329spend in 30 days$9.10cost per lead76%approval88.7%buyout ROI +236%at the rate of the day: 1 € = 1.13 $ Sample data
An A/B test with a plain answer A second version of the page gets its share of visitors. Tersby tells you when the difference is real and when there isn't enough data yet. There can be several versions, each with its own share of traffic A verdict in words: too early, no difference, looks better, better The winner becomes the main page in one press A · main4.1%1,204 visitors, 49 leads B · new first screen6.0%1,187 visitors, 71 leads Version B is 47% better. Confidence 97%.Make it the main one Sample data