All integrations

Google Ads: a lead as a conversion

Every lead goes to Google Ads as a conversion. The phone is sent for enhanced conversions, and the gclid is kept with the lead.

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What goes to Google Ads

Only a sent lead counts as a conversion, so campaigns optimize for the result, not for clicks on a button.

conversionA lead was sent. Goes with the product's price and currency.
transaction_idThe lead's id. If the form is sent again, the conversion isn't doubled.
user_dataThe buyer's phone for enhanced conversions. Google's tag turns it into a hash itself.
gclidThe click id is remembered for a day and kept in the lead.

You need two values from the conversion's settings.

Create a “Lead” conversion
In Google Ads: Goals, Conversions, a new conversion for a website.
Copy the ID and the label
In the tag setup, find the send_to line, like AW-123456789/AbCdEf. The conversion ID is before the slash, the label after it.
Paste them into Tersby
Ad accounts, the account you need, the Google Ads block: conversion ID and label.

Google Tag ManagerIf you need your own tags and counters, set a GTM container on the ad account or on a single site.
Tags for GoogleThe link builder gives parameters for the final URL suffix: Google fills in the campaign, the ad and the keyword.
Domain verificationA domain is verified with Google through a DNS record, for all its sites at once.
Together with Meta and TikTokA site can send events to all three networks at once.