A discount wheel on a landing page: how not to give away your margin

Everyone knows the discount wheel: spin, win, get a promo code. It stops someone who was about to close the tab and gives them a reason to leave a lead right now. But set up carelessly, the wheel just hands a discount to everyone and eats your margin.

Why a wheel at all

• Attention. Motion and a win are more interesting than a static «−10%» banner.
• A reason to act now. A prize feels like yours, and nobody likes losing what's theirs.
• Segmentation. Who spun and what they won shows how much the offer hooked people.

Prizes: from small ones to one big one

A good wheel almost always gives something small and rarely something noticeable:

• a few sectors with a small discount or free delivery, with the biggest chance;
• a gift with the order that costs you little and pleases the buyer;
• one big prize with a small chance. It makes the wheel interesting but rarely comes up.

Count every prize in money: how much you lose on an order with that prize and how often it comes up. The average «cost» of a spin should fit within what you're willing to pay for a lead anyway.

Once per person

A wheel you can spin endlessly becomes a game of «spin until the big prize comes up». Limit it to one spin per visitor, and show the win again if they come back.

Promo codes you can check

Each prize has its own promo code. The manager sees it in the lead and knows which discount was agreed. Don't put promises on the wheel you can't keep: «−50% off everything» with a tiny chance annoys people more than an honest «−5%».

Where to put it

• A popup after a few seconds or when the visitor is about to leave. The most common option: the person has looked at the page and is deciding.
• A section at the bottom of the page for those who scrolled to the end and still hesitate.
• Not on the first screen: people need to understand what you sell first.

How to tell whether it pays off

Compare a period with the wheel and without it (or run an A/B test): the number of leads, the share confirmed and the average order value after discounts. If you got more leads but the profit per order fell more than their number grew, lower the chances of big discounts or swap them for gifts.

How to do it in Tersby

The «Discount wheel» element in expert mode: enter prizes, promo codes and chance weights, and each prize's chance in percent shows on the right. Every visitor spins once, and the win arrives with the lead from any form on the site. There's also a ready «Discount wheel» popup. And the «wheel spun» event can go to your pixels to build audiences on it.

More: «Quiz, discount wheel, timer and other sales techniques».