TersbyA quiz instead of a long form
In the form's settings, turn on «Quiz: one question per screen». Each question gets its own step with a progress bar, and name and phone come last. People answer easy questions first and are already involved when they get to the phone. When a step is a single choice, the form moves on by itself.
Product variants and the total price
The «Product variant with price» field (colour, size, bundle) with pictures and extra charges, a quantity and «Show the total price». Visitors see what it comes to as they choose, and the lead gets the chosen variants and the sum. See «Lead forms».
Discount wheel
The «Discount wheel» element: enter the prizes, promo codes and each one's chance weight (the chance in percent is shown on the right). A visitor spins once, sees the prize and promo code, and the prize arrives with the lead from any form on the site as «Prize from the wheel». Put the wheel on the page or take the ready «Discount wheel» popup.
Start with small prizes and one big one with a small chance: that way the wheel works on curiosity, not on your margin.
Timer and «N left»
The «Timer» element counts:
- N hours for each visitor from their first visit;
- until midnight, afresh every day;
- until a date, the same for everyone.
A badge «12 left» or a line about the offer looks good next to it.
Ready popups
“Pages” → «New popup» offers ready ones: a discount for a lead, «Wait!» when leaving the page, «We'll call back in 5 minutes», newsletter signup, a deal with a timer, a discount wheel, «Are you 18?», an announcement in the corner. See «Pages and popups».
Order button on screen
The gear at the top → «Order button on screen»: a button that appears once the visitor has scrolled past the first screen and leads to the form. It can show on phones only.
Different text for different ads
Any text, heading and button has a «Show by marks» group. By UTM tags or sub1-sub5 an element shows to the right audience only or changes its text: ads about a «discount» get a headline about the discount, ads about a «gift» one about the gift. See «Different text for different ads».
Trust next to the form
Video reviews, screenshot reviews in a phone frame, numbers, partner logos and guarantees next to the form remove the last doubts. They're all in “Add” → «Elements» → «Trust».